Thursday, March 1, 2012

Price Matching

I've recently been in the market to make a medium sized purchase. The item I plan on buying generally retails at $590. Most stores online and offline have this price except for one store, Academy of Sports. They have it for $480. Unsurprisingly, they are nearly out of stock across the country. I tried to have a few other stores that carry the item match their price, but they wouldn't match unless the other store actually had it in stock.

Now, from the matching store's perspective, this makes perfect sense. Why would they match a price that you, the customer, can't realize? However, if Academy had it in stock, why would I ever go through the trouble of price matching instead of just going to Academy and buying it straight up?

From the matching store's perspective, price matching makes perfect sense. If the store would lose a sale due to a competitors price, then they can at least get the sale at a lower price; something is better than nothing. So my question, what's the point of price matching from the customer's perspective? If I could buy it at Academy, I wouldn't bother with price matching at another store.

4 comments:

Unknown said...

You just need a friend at Academy to say it's in stock, problem solved.

Aluink said...

Now, that's funny!

Anonymous said...

You might like store x's return policy better, or be able to use a specific form of payment that gives you royalty points, for instance.

jstcruz said...

If a store only has a price match guarantee, I'd just go with the store that already has the lower one. What does influence me is when their guarantee includes some sort of bonus to you if you find a lower price elsewhere. Travelocity is one of those (they offer a price match guarantee plus a $50 credit toward a future purchase if you buy from them and then can prove there was a lower price elsewhere). It is a serious pain to successfully prove that you found a lower price, and they asked me why I didn't just buy at the place that was cheaper (because I knew in advance), but I did it because I wanted that $50 credit!